Gardening Central Website Design
Toast was asked to refresh the E-Commerce website Gardening Central to meet the needs of a rapidly expanding customer base. The website Toast created was uncomplicated, adaptable and versatile with the key message of "Gardening" still clear.
The redesign and development of the site lead to an immediate increase in online sales showing its effectiveness in Web Design and usability. This result was achieved through intense research on previous use of the site, including how customers were interacting with the website, where they were abandoning checkout and addressing any weaknesses.
Not only did we develop a successful online presence for Gardening Central but also continue to send out E-Newsletters, email marketing, a social media campaign and much more.